Members-Only
Recent Talks & Demos are for members only
You must be an AI Tinkerers active member to view these talks and demos.
May 18, 2026
·
San Francisco
Let our humans take it from here
Learn how Rent-A-Human used provocative positioning and exciting content to create viral lift and attention for their new service launch.
Overview
Alexander Liteplo talks about the way in which he positioned his service Rent-A-Human to create provocative positioning and exciting content that served to reinforce the launch itself, creating viral lift and attention for the new service.
Video
Transcript
Generated 2 months ago
Summary
Generating a talk summary...
View full transcript
Speaker 0: AI made a startup called Rent a Human. I'm not sure if anyone knows about it or remembers the crazy launch and stuff. But, yeah, basically, I was, just doing teaching, like, building things and posting about it, as the last speaker just said. And 1 of them, like, really took off. And there's a reason why it took off, and it took me about, like, 2 years of doing that with no success, to get really good at it and, to for this to not be so much of a surprise when it did take off.
Speaker 0: Although, like, it kinda went beyond my wildest imagination. So so I'm I'm kind of AI a like a dopamine addict, and that's why I use Twitter a lot. And so I fall into the trap of, like, Date baiting and engagement marketing, and I I see tweets Ads running these, like, little psychological experiments LLMs. Like, let's see if, like, they can share this 1. Or, like, oh, I bet this 1 could get, you know, a 100 comments if I Jake something about, like, bulldozing the suburbs Time suburbs of AI to replace them with apartment buildings or, you know, something like that.
Speaker 0: And so, like, what what I think to realize is you can embed these, like, engagement based things in your product. And you kind of have to think about the the headline of the headlines that people would write about Joe most extreme wild version of your product and then reverse engineer how you can put that into your product to solve the alignment problem with content creators. So the way the way someone will post about your product is if it's aligned with them. And so what does that mean? Like, if it their interest is to get as many views as possible.
Speaker 0: So if you give them something to post about that will get them 1000000 views because it's, like, so crazy. It's called rent a human, and if the AIs are gonna you know, AI can't touch grass.
Speaker 1: But there's a growing number of people, including Australians, who are now offering to work for artificial intelligence agents. Yeah.
Speaker 0: It was just a simple screen recording. At this point,
Speaker 1: it was it was, like, 2 days after the first launch I did,
Speaker 0: and I had kind of given an off on project because a bunch of crypto bots started spamming my initial, long post, and people were telling me to launch a meme coin or kill myself if I didn't. And, like, it was just, like, it was terrible. And I thought that the thing just, like, crashed and burned. But then I made, like, 1 last, demo video, and it it, like, totally default. So this is the first task someone did.
Speaker 0: An AI gave you the whole designs. Who else posted this? If I can just do this myself, but, like, we need to attack a new market for it. So I was like, oh, I I know this guy in in Tokyo, and he can make a post, in Japanese for Japanese Twitter in Tokyo. And he did it, and upload these these photos.
Speaker 0: There's, like, 212 uploads and review them and all of that. But the use case that I think you guys would be interested in is, like, comment on social media, find, like, real comments, real posts, UGC. And so we're we're trying to make, like, 5 marketing things. We can buy a code and how we wanna make it so you can buy and walk it. I'm a super lazy person, so this is, like, exact product, you know, I I want.
Speaker 0: I need so, basically, I'm thinking it would be fun if we could just rent someone for someone's start up here for a, you know, a demo. So does anyone need some customers and have, like, an idea of who they wanna rent? And maybe, like, you know, holding the sign outside of Sequoia because they want, you know, someone to invest in a startup. Maybe they want, you know, someone in a really busy intersection. Does anyone
Speaker 1: tell me you don't want
Speaker 0: to use customers here? Okay. I agree. So what what do we got?
Speaker 1: For an air show, go to every house on a Three, and I'll send if they're willing to rent that house to me as well during the air show.
Speaker 0: Okay. Sure. So do we have a can we get a bit more specific? What is the show for?
Speaker 1: It's next to Oshkosh Airport.
Speaker 0: K. Next to Oshkosh Airport, we need to rent someone, for an AI show to basically, they they will knock on a bunch of doors and ask these people if they can rent their house. Do We're have any more requirements or anything like that? That'll do.
Speaker 1: Yeah. I show or air show. Sorry.
Speaker 0: Air show. Air show. That's okay. That's close enough. Instead of an AI show, we're actually meant air show.
Speaker 0: This is for an air show, and we're filming a video in our house. So we need to rent someone near the airport. You can go knock on these doors. And please use the rent to human We're need to rent someone to knock on doors and ask them if we can rent their house. A rental.
Speaker 0: Is that a rental? So yeah. And you can see, like ROAS,
Links
Tech stack
Finding related talks...
Compose Email
Sending...
Email preview
Loading recent emails...